The site continues to accept submissions. Due to the increasing submissions an website was launched to host more videos. While the channel started off with just a video from Savage and another person, within two weeks more than 200 videos were submitted to the project and soon after the project reached YouTube's video limit of 640 submissions. I wish I could have told him that, however bad things were, however isolated and alone he was, it gets better.'(Author's emphasis) Savage, in conjunction with several organizations founded the project as a 501(c)(3) organization and set up a YouTube channel to which videos could be uploaded. I wish I could have told Billy that it gets better. In response to the suicide of a teenager named Billy Lucas, Savage expressed, 'I wish I could have talked to this kid for five minutes. He told teens to hold on to their homosexuality, promising them that adult homosexual life will provide them 'levels of happiness, potential, and positivity'. The campaign began in September 2010, when Savage noted a number of suicides by teenagers with homosexual thoughts who had been bullied for their sexual orientation. A premise of this is that the main problem the gay community faces is lack of acceptance and toleration from 'straight' people. The theme's basis is the claim that if homosexual youths can 'just get through their teen years', they'll be able to enjoy the protection of adult power and camaraderie which will overcome the 'daily tormenting and bullying' they face now. It Gets Better is a video made by Dan Savage and a public relations campaign based on it.

It gets better by dan savage